Crafting Unique Brand Identities

Helping you engineer and scale
jaw-dropping visual brands.

Helping you engineer and scale jaw-dropping visual brands.

A 6-week live accelerator for startup founders & creators to engineer their identity, systemise their brand, and launch a high-leverage offer.

Get Started Now

Get Started Now

"You’ve put in the reps. You’ve built the audience, the product, or both. But the clarity still isn’t there — and neither is the leverage."

"You’ve put in the reps. You’ve built the audience, the product, or both. But the clarity still isn’t there — and neither is the leverage."

All love— J.L

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Trust me. I've been there.

Hear this:

You’ve put in the reps. You’ve built the audience, the product, or both. But the clarity still isn’t there — and neither is the leverage.

You’re tired of posting and praying. You’re done guessing what your brand stands for, or what offer actually moves the needle. And you’re done watching others live the creative, founder-driven life you know you’re capable of.

Now you don’t need more ideas. You need a system.

  • Visual Identity

  • Copywriting

  • Brand Clarity

  • Content Workflows

  • Progression

  • Branding

  • Optimization

  • Launch Frameworks

  • Pivot Engines

  • A.I Tools

  • Solo Auditors

  • Brand Integrations

A letter from me:

Dear founder or creator who’s doing everything “right” but still feels stuck…

I was you. Posting daily. Growing numbers. More likes, more reach (20m+ reach/week at one point)— but no clarity, no freedom, no leverage.

Every launch felt like starting over. Every month, a gamble. Not because I lacked talent — but because I built the wrong system. Visibility without value. Content without clarity. Momentum that never compounded.

The truth? If your income depends on output, you don’t have freedom. You just built yourself another job.

That’s why I built 6thStory — to turn attention into assets, and content into clarity. I'm here to be the creator's creator.

Let’s write your 6thStory.

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What We Do

Introducing 6thStory

A 6-week, high-intensity live accelerator to help you:

Engineer Your Brand With Surgical Clarity

Stop blending in. Using the ATV Framework (Avatar, Taste, Vibe), you’ll design a brand identity that feels effortless, authentic, and instantly recognizable. No more guessing what your brand stands for — you’ll know it, own it, and live it.

1

Engineer Your Brand With Surgical Clarity

Stop blending in. Using the ATV Framework (Avatar, Taste, Vibe), you’ll design a brand identity that feels effortless, authentic, and instantly recognizable. No more guessing what your brand stands for — you’ll know it, own it, and live it.

1

Build The System That Makes Your Creativity Scalable

Hustle doesn’t scale. Systems do. With tools like the Workflow Audit and the 70% Rule, you’ll learn how to capture ideas, streamline content, and create repeatable processes — so you can grow without burning out.

2

Build The System That Makes Your Creativity Scalable

Hustle doesn’t scale. Systems do. With tools like the Workflow Audit and the 70% Rule, you’ll learn how to capture ideas, streamline content, and create repeatable processes — so you can grow without burning out.

2

Receive Personal Audits

Twice during the cohort, you’ll get 1:1 feedback on your brand and offer. These deep-dive audits cut through the noise and show you exactly what’s working, what’s not, and how to build signal that compounds.

3

Receive Personal Audits

Twice during the cohort, you’ll get 1:1 feedback on your brand and offer. These deep-dive audits cut through the noise and show you exactly what’s working, what’s not, and how to build signal that compounds.

3

Curating Effortless Visual Identity

What you Get

Within the 6-Week Cohort, you'll get access to one of the most transformative execution steps for your personal brand going forward.

Brand Clarity

Visual Identity

Offer Creation

How to Leverage

Auditing Tools

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6x Live Masterclasses

Weekly deep dives across engineering your brand, creating systems, validating your offer angle and scaling your brand leverage.

6x Live Masterclasses

Weekly deep dives across engineering your brand, creating systems, validating your offer angle and scaling your brand leverage.

Internal Tools & Templates

Some of the most engineered brand tooling in the game: ATV Framework, Workflow Auditors, Custom Built AI tools, and more to come.

Internal Tools & Templates

Some of the most engineered brand tooling in the game: ATV Framework, Workflow Auditors, Custom Built AI tools, and more to come.

Lifetime Community Access

Our member network is unbelievably strong. You'll have access to a community to connect and grow with unicorn builders, 6–7 figure founders, and 100k+ creator alumni.

Lifetime Community Access

Our member network is unbelievably strong. You'll have access to a community to connect and grow with unicorn builders, 6–7 figure founders, and 100k+ creator alumni.

2x Brand Audits

Pick my brain as I audit your brand to ensure you're building signal, not noise. Honestly, members have found this to be the most transformative aspect of the entire cohort.

2x Brand Audits

Pick my brain as I audit your brand to ensure you're building signal, not noise. Honestly, members have found this to be the most transformative aspect of the entire cohort.

Lifetime Recording Access

The accelerator is your springboard. But to make sure you're able to see through the full breakthrough over the next 6-12 months, you can revisit, retool, and refine anytime.

Lifetime Recording Access

The accelerator is your springboard. But to make sure you're able to see through the full breakthrough over the next 6-12 months, you can revisit, retool, and refine anytime.

6x Q&A Hot Seat Calls

A time outside of the masterclasses to seek personalised insight and strategy across your exact brand.

6x Q&A Hot Seat Calls

A time outside of the masterclasses to seek personalised insight and strategy across your exact brand.

The Process

What you'll build in 6 Weeks

crafting bold visuals that inspire and elevate brands with thought process.

Masterclass One: Engineer Your Brand

Start by building depth and clarity. Craft your vision board, shape your brand character, and learn how to make your identity feel effortless — never forced.

1

Masterclass One: Engineer Your Brand

Start by building depth and clarity. Craft your vision board, shape your brand character, and learn how to make your identity feel effortless — never forced.

1

Masterclass Two: Curate Your Visual Identity

Dial in your aesthetics, style, and how you show up on camera. Create a visual language that’s instantly recognizable and rooted in your authentic vibe.

1

Masterclass Two: Curate Your Visual Identity

Dial in your aesthetics, style, and how you show up on camera. Create a visual language that’s instantly recognizable and rooted in your authentic vibe.

1

Masterclass Three: Systemize Your Brand

Install repeatable systems that scale your creativity: idea capture, the 70% Rule, and audit tools to ensure you’re producing signal — not noise.

1

Masterclass Three: Systemize Your Brand

Install repeatable systems that scale your creativity: idea capture, the 70% Rule, and audit tools to ensure you’re producing signal — not noise.

1

Masterclass Four: Leveraging Your Brand

Turn identity into leverage. Build on your unfair advantage, choose your core offer, and meet the people who need what only you can create.

1

Masterclass Four: Leveraging Your Brand

Turn identity into leverage. Build on your unfair advantage, choose your core offer, and meet the people who need what only you can create.

1

Masterclass Five: Validate & Launching Your Offer

Refine your idea with audience feedback, pre-sell with a simple waitlist sequence, and launch with confidence — no guesswork, no wasted time.

2

Masterclass Five: Validate & Launching Your Offer

Refine your idea with audience feedback, pre-sell with a simple waitlist sequence, and launch with confidence — no guesswork, no wasted time.

2

Masterclass Six: Scaling Your Offer

Install automations, collect testimonials, and iterate fast. Learn to evolve your offer so it compounds, instead of collapsing.

3

Masterclass Six: Scaling Your Offer

Install automations, collect testimonials, and iterate fast. Learn to evolve your offer so it compounds, instead of collapsing.

3

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Reviews

Don't just hear it from me.

Hear from those who've trusted my work with 6thStory, to craft the brand clarity and offer creation you need to bring intentionality over to your personal brand.

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    Quianna Nguyen

    Growth @ o3 | GAMMA

    "Working with Jay has been mind blowing. In the few weeks working with him, he's helped me build out the entire growth frameworks for Gamma and o3. His insights are no joke for those serious about growing a mission based brand that lasts."

    5.0
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    Jerry X' Lingson

    Founding Partner @ NextGen Ventures

    "Unreal - Jayden's insights were core in helping us build signal at NextGen Ventures, not just noise. With action, we managed to become one of the fastest growing Australian VCs on LinkedIn in just 4 weeks. Actually nuts."

    5.0
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    Benjamin Hall

    IG Content Creator

    "6th Story has been an eye opening experience learning about how I can take my founder journey to the next level. I have really valued all the insights and lessons each week, this is a testament to the way Jay teaches the content. Every lesson is crafted in a way that is easily digestible and able to applied in a real life setting. I will be reflecting on each lesson as I grow overtime and see where I can improve."

    5.0
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    Harry Mckerihan

    Incoming Medical Student & Founder

    "I found Jayden's content through Instagram where his founder content greatly resonated with me. I joined his workshop and was extremely impressed with the program. Throughout the six weeks I was blown away with Jay's expertise and his continual willingness to do everything in his power to help me improve and progress. The value 6thStory provided me with has enabled me to boost my content journey and find clarity in how to progress. I would highly recommend 6th Story to anyone looking to accelerate their founder led content journey!"

    5.0
  • client pic

    Quianna Nguyen

    Growth @ o3 | GAMMA

    "Working with Jay has been mind blowing. In the few weeks working with him, he's helped me build out the entire growth frameworks for Gamma and o3. His insights are no joke for those serious about growing a mission based brand that lasts."

    5.0
  • client pic

    Jerry X' Lingson

    Founding Partner @ NextGen Ventures

    "Unreal - Jayden's insights were core in helping us build signal at NextGen Ventures, not just noise. With action, we managed to become one of the fastest growing Australian VCs on LinkedIn in just 4 weeks. Actually nuts."

    5.0
  • client pic

    Benjamin Hall

    IG Content Creator

    "6th Story has been an eye opening experience learning about how I can take my founder journey to the next level. I have really valued all the insights and lessons each week, this is a testament to the way Jay teaches the content. Every lesson is crafted in a way that is easily digestible and able to applied in a real life setting. I will be reflecting on each lesson as I grow overtime and see where I can improve."

    5.0
  • client pic

    Harry Mckerihan

    Incoming Medical Student & Founder

    "I found Jayden's content through Instagram where his founder content greatly resonated with me. I joined his workshop and was extremely impressed with the program. Throughout the six weeks I was blown away with Jay's expertise and his continual willingness to do everything in his power to help me improve and progress. The value 6thStory provided me with has enabled me to boost my content journey and find clarity in how to progress. I would highly recommend 6th Story to anyone looking to accelerate their founder led content journey!"

    5.0

11+

Brands Engineered

11+

Brands Engineered

11+

Brands Engineered

40m+

Verifiable Views Generated

40m+

Verifiable Views Generated

40m+

Verifiable Views Generated

One

All in one cohort

One

All in one cohort

One

All in one cohort

FAQ'S

Answers

Find answers to common questions about my design process, services etc…

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Is this right for me if I'm just starting out?

Do I need a large audience to join?

What if I miss a live session?

How much time do I need to commit each week?

I don’t have time right now.

Will this work for my specific niche or industry?

Why are you more expensive than other content accelerators?

Why 10 spots only?

Is this right for me if I'm just starting out?

Do I need a large audience to join?

What if I miss a live session?

How much time do I need to commit each week?

I don’t have time right now.

Will this work for my specific niche or industry?

Why are you more expensive than other content accelerators?

Why 10 spots only?

Your End-to-End Brand Clarity.

Your End-to-End brand clarity

Designed to be your endgame.

Designed to be your end-game.

Open Now

Your Investment

This isn’t about hype. It’s about clarity, leverage, and freedom.

6thStory Cohort 2

Limited to 10 Spots*

🚀 6 weeks of live masterclasses + Q&A hot seat calls with Jay (Value: $4,999+)

🎯 2x Personalized Brand Audits (Value: $1,499+)

🛠️ Proprietary Frameworks & Tools — ATV Framework, 70% Rule, Iterative Launch Cycle (Value: $2,499+)

💬 Lifetime access to the private 6thStory community w/6-7 figure founders & 100k+ creators (Value: $1,999+)

📚 Cohort recordings & lifetime content access (Value: $1,499+)

🛠️ Proprietary Frameworks & Tools — ATV Framework, 70% Rule, Iterative Launch Cycle (Value: $2,499+)

$1099

Join the Accelerator

All rights reserved, ©2025 | Jayden Lay

Your Investment

This isn’t about hype. It’s about clarity, leverage, and freedom.

6thStory Cohort 2

Limited to 10 Spots*

🚀 6 weeks of live masterclasses + Q&A hot seat calls with Jay (Value: $4,999+)

🎯 2x Personalized Brand Audits (Value: $1,499+)

🛠️ Proprietary Frameworks & Tools — ATV Framework, 70% Rule, Iterative Launch Cycle (Value: $2,499+)

💬 Lifetime access to the private 6thStory community w/6-7 figure founders & 100k+ creators (Value: $1,999+)

📚 Cohort recordings & lifetime content access (Value: $1,499+)

🛠️ Proprietary Frameworks & Tools — ATV Framework, 70% Rule, Iterative Launch Cycle (Value: $2,499+)

$1099

Join the Accelerator

All rights reserved, ©2025 | Jayden Lay

Open Now

Your Investment

This isn’t about hype. It’s about clarity, leverage, and freedom.

6thStory Cohort 2

Limited to 10 Spots*

🚀 6 weeks of live masterclasses + Q&A hot seat calls with Jay (Value: $4,999+)

🎯 2x Personalized Brand Audits (Value: $1,499+)

🛠️ Proprietary Frameworks & Tools — ATV Framework, 70% Rule, Iterative Launch Cycle (Value: $2,499+)

💬 Lifetime access to the private 6thStory community w/6-7 figure founders & 100k+ creators (Value: $1,999+)

📚 Cohort recordings & lifetime content access (Value: $1,499+)

🛠️ Proprietary Frameworks & Tools — ATV Framework, 70% Rule, Iterative Launch Cycle (Value: $2,499+)

$1099

Join the Accelerator

All rights reserved, ©2025 | Jayden Lay